Endangered Collection: The Vaquita

The Endangered Collection, launched in 2020, was inspired by endangered marine animals. Each frame, created from rescued fishing nets and recycled plastic, is named after a specific marine animal. 

The Vaquita is one of our most popular frames, designed to become the new everyday classic. The frames are named after a marine animal many people have never heard of before. 

The Vaquita are a species of porpoise that lives in the Northern Gulf of California in Mexico. They are the most endangered marine animal and are on the edge of extinction. Only ten remain in the world (maybe even 9). 

Despite only being discovered in 1958 due to illegal fishing operations, their numbers have declined 98.6% since 2011. The Vaquita is expected to become extinct in 2021. 

How can you help the Vaquita and other endangered animals? 

  1. Choose plastic-free alternatives - 17.6 billion pounds of plastic is leaked into our oceans from land every year. Choose products that are plastic-free or use recycled plastic.
  2. Avoid unsustainable brands - avoid products linked to harming endangered creatures. Try researching the products that you suspect may use unsustainable methods.
  3. Vote for representatives who support ocean policies - find out each representatives' policy on oceans issues and hold them accountable for putting these policies into place. 

We hope that by naming our frame after the Vaquita, we will raise awareness of their plight and the importance of practicing sustainability.