Sustainable Spotlight - Wild

At Coral Eyewear, we're dedicated to creating products that care for people and the planet. This week we've caught up with a brand that shares this value for our Sustainable Spotlight series. Wild create sustainable, natural deodorants that are delivered directly to your door. With all-natural, kind to skin ingredients protecting your body and compostable, plastic-free refills protecting the planet, we're excited to find out more about Wild. 

  • How is Wild deodorant revolutionising the bathroom products industry

Wild’s mission is to push the boundaries of sustainability and this involves removing single-use plastic and all unnecessary chemicals from the bathroom, starting with our deodorant! Our deodorant holders are made from anodised aluminium which should last a lifetime and our refills are packaged in bamboo pulp which is entirely biodegradable.

  • How have your products been received?

So far our products have been really well received. We’ve got an amazing community that is truly behind our mission and has provided us with invaluable feedback to improve our products.

  • You’ve recently been fundraising to support the charity Switchboard LGBT+. Can you tell us more about the charity? 

The Switchboard LGBTQ+ Helpline are an amazing charity chosen by our team as one we wanted to support. To contribute to their amazing work, we launched a Pride case and donated 50p per case sold. We wanted this case to brighten people’s mornings and be a celebration of pride. We’re also nearing our £10,000 donation target which is amazing and will enable Switchboard UK to continue doing their amazing work.

  • We hear you’ve recently become carbon neutral. How did you achieve this? 

Yes! This is incredibly important to us. To offset our carbon emissions we currently work with a charity partner, On A Mission, who assesses all our business operations and works with us to offset our carbon footprint. We’re proud to say we’ve planted over 60,000 trees since we launched and we hope to have planted well over 100,000 by the end of the year, creating our very own Wild wood! We also have ambitious plans to become a carbon negative company by the end of 2022.

  • You’ve already experienced huge growth, so what’s next for Wild deodorant? 

There’s lots of exciting things to come from us! You can expect to see us continuing to disrupt the bathrooms throwaway culture and taking sustainability to the next level. Deodorant is just the beginning - We’re super excited! 

For more on Wild visit: