Alexander Sims: Formula E Racing Driver

Alexander Sims competes for Mahindra Racing in Formula E – the forward-thinking motorsport series that uses all-electric race cars.

Recognised as an advocate for electric mobility and sustainability both on and off the race track, Sims’ move to Coral Eyewear is his latest environmentally conscious switch.

Alexander says: “For some time now, I’ve been trying to make everyday choices and incorporate habits that make my lifestyle more sustainable. Alongside driving an electric car day-to-day, one thing I’m particularly aware of is cutting down on single use plastics, and avoiding them where possible.

Alex Sims - Formula E Driver

At the racetrack I drink from a re-usable bottle, I use a bamboo toothbrush, and I’m very conscious of packaging when I go food shopping. One thing I’d not considered before was my glasses. But almost nine million pairs of glasses and sunglasses manufactured from virgin plastic are sold in the UK each year. It’s a staggering statistic, and that’s why I’ve partnered with Coral Eyewear.”

“I’ve competed in glasses for four years and I’m looking forward to switching my eyewear over to Coral Eyewear’s sustainable option.”