A black and white image of glasses frames

THE FORWARD THINKING EYEWEAR HOUSE

____ ABOUT US

We’re a UK-based, family-led eyewear house founded to bring premium design and high-quality craftsmanship together with sustainable, recycled materials.

We work closely with brands to create thoughtfully designed eyewear that feels authentic, not off-the-shelf.

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____ OUR SERVICES

FRAMES SOLD WORLDWIDE

Bespoke eyewear crafted for your brand.

We'll guide you through every step of the process to create a completely bespoke collection that truly represents your brand. Once you've signed off your prototypes, we'll ship to your chosen warehouse. We're flexible on timelines and MOQs too, so you can curate a collection that's right for you.

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Bringing brands to the optical market.

We'll act as your licensing partner - managing product development, sales and distribution within agreed territories and placing your collections into opticians. You'll receive a royalty on every sale.

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Connecting eyewear brands with the right markets.

We sell and distribute eyewear brands to carefully selected markets and audiences. Our distribution network spans opticians and specialist B2B channels, as well as sectors such as fashion and travel retail, ensuring each brand reaches the right customers in the right environments.

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Performance eyewear built for elite sport.

We produce high-performance eyewear for professional and amateur sports teams. Designed for comfort, durability and performance, our teamwear solutions equip athletes with eyewear built to meet the demands of competition and training.

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____ CASE STUDIES

Scroll through some of our work below.

Paddington Bear children's eyewear.

We brought Paddington to life in a playful eyewear collection inspired by his iconic coat, hat, and marmalade loving charm. Featuring subtle details like paw prints on the temples, the range combined character-led design with sustainable materials to create standout children's frames.

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Blue glasses case with 'Paddington' text and a pair of glasses on a red and white checkered background.

Re-defining sport style with Umbro.

We partnered with Umbro to reframe sports eyewear, taking a lifestyle-first approach that blends subtle performance features with everyday style. Lightweight, comfortable frames let the brand’s 100+ years of heritage speak for itself. The collection features refined Umbro details, including the iconic Double Diamond logo, crafted across metal and acetate styles in sizes for adults and teens.

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Launching sustainable sunglasses on cruise ships with Virgin Voyages.

We partnered with Virgin Voyages to launch a dedicated sustainable sunglasses store on board its luxury fleet. Featuring over 30 styles made with ECONYL, the range combined high-performance, glare-reducing lenses with ocean-friendly materials.

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Performance-led sunglasses with Castore.

We joined forces with Castore to create a performance-led sunglasses collaboration constructed from regenerated ocean waste. Designed by British teams in London and Edinburgh, the eyewear combined scratch-resistant, UV-protective lenses with ECONYL, proving that sustainability can deliver both style and high performance.

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Bringing sunglasses to the world of Formula 1.

We signed a multi-year agreement with Williams Racing as their Official Licensee, creating performance-driven, co-branded sunglasses that were worn by the team's drivers. The partnership pushed our design and engineering capabilities while aligning with Williams Racing's long-term sustainability ambitions.

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