Our Story
See Sustainability:
Almost half of the UK needs glasses with a current total of 34 million eyewear prescriptions. The problem? An overwhelming majority of designers and eyewear brands create glasses and sunglasses from virgin plastic frames.
Changing Perceptions:
We created Coral Eyewear to change the way people see the entire industry. We're already the eyewear of choice for individuals such as Formula E racing driver Alexander Sims. Coral Eyewear encompasses sustainability, high-performance and timeless style.
The Story So Far:
Whilst studying at the University of East Anglia, George began researching sustainable materials, combining his passion for the environment, with his dad's experience in the optical market.
Local Support:
George's university quickly recognised the potential of the brand, invested in the business, and then introduced George to entrepreneur, philanthropist and TV personality, Jake Humphrey.
Invested In The Environment:
Jake was already supporting UEA students through his Scholarship scheme, and was immediately captivated by the Coral eyewear idea, becoming an investor, a creative driving force, and Coral Eyewear's first brand advocate.
