Coral Eyewear


See Sustainability:

Almost half of the UK needs glasses with a current total of 34 million eyewear prescriptions. The problem? An overwhelming majority of designers and eyewear brands create glasses and sunglasses from virgin plastic.

Changing Perceptions: 

We created Coral Eyewear to change the way people see the entire industry. We're already the eyewear of choice for individuals such as Formula E racing driver Alexander Sims. Coral Eyewear encompasses sustainability, high-performance and timeless style.

The Story So Far:

Whilst studying at the University of East Anglia, George began researching sustainable materials, combining his passion for the environment, with his dad's experience in the optical market.

Coral Eyewear Founder George Bailey

Local Support: 

George's university quickly recognised the potential of the brand, invested in the business, and then introduced George to entrepreneur, philanthropist and TV personality, Jake Humphrey.

Invested In The Environment:

Jake was already supporting UEA students through his Scholarship scheme, and was immediately captivated by the Coral Eyewear idea, becoming an investor, a creative driving force, and Coral Eyewear's first brand advocate.


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