Coral Eyewear has unveiled its 2022 summer campaign, Style Without Compromise, which captures the essence of the brand’s unique origins and celebrates its key strategic partnerships across sport, leisure and entertainment.
Having launched in 2019, Style Without Compromise is Coral Eyewear's first major summer-long campaign, devised to showcase the premium identity and collections of the brand while staying true to its founding commitment to improve the sustainability credentials of the global eyewear industry.
It’s aim is to demonstrate that stylish, premium eyewear products can be crafted without the compromise of negative impact on the planet’s environment. Using regenerated ocean waste and other recycled materials, Coral Eyewear frames are created using ECONYL, pellets of recycled nylon created from regenerated ocean fishing nets and fabric scraps from landfill. This is style, with no excuses.
Integrated into Style Without Compromise will be four of Coral Eyewear's key partners for 2022 and beyond, in the form of the Williams Racing Formula 1 Team, Richard Branson's Virgin Voyages luxury cruise ships, the Mahindra Racing Formula E Team and Kent Cricket. Wiliams Racing announced its own sustainability strategy in 2021, outlining a higher purpose that extends beyond the track and to be a catalyst for change when pushing the boundaries
of technology and innovation. This summer, the collaboration will see the creation of co- branded Coral Eyewear and Williams Racing sunglasses, which will incorporate team colours and limited-edition engravings.
Coral Eyewear collections will also be worn by drivers Alex Albon and Nicholas Latifi, as well as the wider Williams Racing team, throughout the 2022
With Virgin Voyages, Coral Eyewear have opened doors into brand new, premium markets by securing the rights to a dedicated sustainable sunglasses store on board its fleet of luxury cruise ships. Sustainability is at the heart of Virgin Voyages brand, with single-use plastics including bottles, bags, straws and take-away tea and coffee cups all banned from the guest experience on its global cruises – in a move that created perfect synergy for partnership.
Coral Eyewear will also continue to be an Official Partner to the Mahindra Racing Formula E Team for Season 8 of the world's first all-electric championship. Team drivers Alexander Sims - an investor in Coral Eyewear - and Oliver Rowland will wear products at races throughout the year, in keeping with the team's status as the greenest team in motorsport.
A new partnership with Kent Cricket will also see their players and staff sport Coral Eyewear sunglasses across County Championship and T20 matches this season, as part of the club's ambition to take steps towards more future-facing practices.
To celebrate Style Without Compromise and these innovative collaborations, Coral Eyewear has teamed up with each partner to provide exclusive competitions and experiences this summer, which include luxury holidays, VIP race tickets, unique access to the world of Formula 1 and first class hospitality packages. You can see them all and enter here for your chance to win.
Speaking on the launch of Style Without Compromise, Coral Eyewear Co-Founder, George
Bailey, said: "After three years of getting the Coral Eyewear brand off the ground amid a global pandemic, we're delighted to now launch our first summer campaign that brings together all of our unique storytelling, partnerships and brand identity in a new way."
"We're passionate about showing the world that sustainable and premium products don't have to be mutually exclusive. Our British designed, Italian crafted collections have now entered the worlds of Formula 1 and the most innovative, luxury cruise ships on the planet - proving that style doesn't have to compromise on sustainability and circular practices.
"Through the Style Without Compromise campaign, we hope to embody the passion, dedication and innovative DNA of Coral Eyewear and our partners, with the hope of achieving greater cut-through for sustainable eyewear in the industry"